Design Graphs


The most popular designers, brands, schools, critics and media as monitored during the International Furniture Fair in 2013. Popularity is measured by hits on Twitter - tweets, retweets, mentions and favorites.

Design Graphs is part of a bigger effort - see also TUNES / WORDS - to make some underlying dynamics of the design industry visibly explicit, entertaining and fun. We study who is leading and spreading the conversation, as well as what is being said.

A project by Institute of Relevant Studies: Giovanni Innella, Agata Jaworska with Marijn Ophorst (Sensi Media). Institute of Relevant Studies is a practice that currently exists in a state of beta. Initiated by Giovanni Innella and Agata Jaworska, IORS is an informal network of collaborators that come together on demand.